The challenge was to create a new brand for the centenary of the first bookstore, Gran Vía, and to develop the graphic setting for the centenary of the commemorative event held at the Círculo de Bellas Artes, Madrid.
The event, held at the Círculo de Bellas Artes, was presided over by the King and Queen of Spain. Writers and personalities from the cultural, business, political and social spheres also attended. This exhibition was replicated at the Eugenio Trías Municipal Public Library in Madrid, coinciding with the Book Fair.
VISUAL & VERBAL IDENTITY / RETAIL / RRSS / DIGITAL
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